How we know what we know
A directory is only worth anything if you can tell which parts of it are true. Every fact on a baker's listing carries a small badge saying where it came from. Here is what each one means.
The baker claimed this listing and confirmed this detail themselves.
Typically covers: Flavours, tasting policy, lead time, pricing notes, availability — anything the baker filled in after claiming their listing.
We read this from the baker's own website and kept the wording we found.
Typically covers: Flavours, fillings, frostings, tasting details, published prices and lead times, read from the page we link to.
Reported by Google from their business listing.
Typically covers: Star rating, number of ratings, address, phone number and website link.
We inferred this from the baker's location and market — treat it as a starting point, not a quote.
Typically covers: Price tier, starting price, years in business, cake styles and dietary options, where nothing better is available yet.
About our estimates
Wedding cake pricing is mostly unpublished. Rather than leave a listing blank, we estimate a starting price and a price tier from the baker's market, and we label those estimates every time they appear. They are a way to compare like with like across a city — not a quote, and not something to hold a baker to.
An estimate is never treated as a fact elsewhere on the site. It is excluded from the figures a baker's listing card advertises, and where we publish city price data we say plainly what it is built from.
We would rather show less than show something wrong. When we have no basis for a number, the listing leaves it out instead of guessing — so a sparse profile means we genuinely don't know yet, not that the baker has nothing to offer.
Photographs
Gallery photos come from the baker's public business listing or from couples who uploaded a photo of their own cake. A small number of listings have no photography available at all, and show a generic illustration instead. Those are always labelled “Illustrative — not this baker's work” and are never shown as the main image.
Found something wrong?
If you are the baker, claim your listing and correct anything you like — your answers replace our estimates and are labelled as yours. Anyone else can tell us and we'll fix it.